Most crowdfunding campaigns have a perks or rewards program. While it usually doesn’t involve a true sale of merchandise, most such programs usually have some sort of souvenir items or a copy of whatever is being produced. These rewards should not be viewed as bargain items. Instead, think of how public television or radio has a pledge drive…if you pledge $500, you get a set of Blu-Ray disks. So you are basically getting gifts of gratitude.
However, some of the best perks are of a very unique and personal nature. For instance, we offer video thank you notes to many levels of our backers. And our top tier perk includes an invitation to our exclusive Ultimate Food App Launch Party!